Carlos Fernández SEO

Mallorca · Palma · Balearic Islands

Looking for an SEO agency in Mallorca?

In two minutes I’ll explain how an agency differs from a consultant, which one suits your business, and when you should hire an agency rather than me.

Narrow stone street in Palma’s old town
Palma old town

First things first

I’m not an agency, and I’d rather say so up front

I’m an independent consultant. I work alone, in Mallorca, with ten to twelve businesses at a time at most. If you landed here searching for “SEO agency Mallorca”, what you are really after is probably someone who brings you customers through Google. Both an agency and a consultant can do that, in different ways.

This page is here so you can choose with good judgement, even if you choose someone else.

The comparison

How they really differ

The differences you will notice when working together, not the ones in the brochures.

  An agency A consultant
Who does the work A team. Sometimes junior, sometimes outsourced The same person who looks after you
Who you call Your account manager, who passes it on The person working on your website
Response time Days; weeks for a small change Same day
Monthly price €1,000–2,000/month From €475/month
Minimum term Usually 6 or 12 months None if you pay the setup. 30 days’ notice
Capacity Several disciplines at once, several locations One person: there is a real ceiling
If I fall ill or leave Someone covers Work stops. That’s the real risk of working with me
Languages in Mallorca Usually Spanish and English English, Spanish, Catalan and German

The “if I fall ill or leave” row is there on purpose. It’s the downside of hiring a person rather than a company, and anyone who sells you this without mentioning it isn’t telling you the whole story.

How to choose

Which one suits you

Hire an agency if…

  • You need SEO, ads, social media and design coordinated at the same time.
  • You have several locations, franchises or brands to manage in parallel.
  • The decision-maker in your company insists on a supplier with structure, a framework contract and several people behind it.
  • Your budget is over €1,000 a month and you want volume of work rather than judgement.
  • You need guaranteed continuity whatever happens.

Call me if…

  • You run a business on the island and what you want is for the phone to ring.
  • You want to talk to the person doing the work, not to a salesperson.
  • You have been burned by an agency before and don’t want to sign a lock-in again.
  • Your customers search in German or English and nobody has ever worked on that for you.
  • You would rather know what you’ll pay before the first meeting.

The service

What I do, in plain words

The same thing a local SEO agency sells, done by one person.

Your Google Business Profile

  • Categories, service area, opening hours and attributes set up properly.
  • Photos and posts, which almost nobody keeps up.
  • Reviews: how to get them and how to reply.
  • Your position on the map against your real competitors.

Your website

  • Content structure by service and by town.
  • Mobile speed, which decides the visit in high season.
  • English and German versions built properly, not machine-translated.
  • Tracking: calls, forms and WhatsApp messages attributed.

Where to start

Before you hire anyone, find out what’s wrong

For €130 (VAT included) I do an audit in 48 working hours: what’s failing on your website and your Business Profile, what the two competitors beating you are doing better, and what to fix first. If you hire me afterwards, the full amount is deducted.

It’s just as useful if you end up hiring an agency: you can act on it with whoever you like, including them.

Questions

What people ask when they land here

So are you an agency or not?

No. I’m one person. I use the same method and the same tools as a local SEO agency, but I do the work and you call me. If I ever need help with writing or links, I tell you before, not after.

What if my business grows and I need more?

I’ll tell you before it becomes a problem, and I’ll help you choose an agency if it gets to that point. I would rather lose a client than keep an account I can no longer look after properly.

Do you work with businesses outside Mallorca?

I work across the whole island: Palma, Manacor, Inca, Calvià, Alcúdia, Andratx, Santanyí, Pollença and the rest. Outside the Balearics, only if the project really fits: my advantage is knowing this market, and I don’t have it elsewhere.

How much does an SEO agency in Mallorca charge?

The usual range on the island is €1,000 to €2,000 a month with a six- or twelve-month minimum term, plus a separate project fee. They rarely publish it: you find out after the sales meeting. My prices have been on the website from the start.

Can you guarantee the top position?

No, and neither can any agency. Nobody controls Google’s algorithm. Anyone who guarantees it in writing is selling you smoke, and it’s worth knowing that before you sign with anyone.

Let’s start

If you’re not sure, start with the audit

€130, 48 working hours, and you can act on it with whoever you like.